BLOG
Looking for real advice to grow your business? You’ve come to the right place.From hard-hitting facts to interesting antidotes, our blog tells you the best ways to market your small to medium-size business. Learn tips to make your social media soar, amp up your online presence, or motivate your team to take it to the next level.
Employee Spotlight: Meet Charles
At Times-Union Media, we work to create strong partnerships with our local customers, understanding their specific goals and creating custom solutions that add value to their business. Our mission is to make a meaningful difference in the lives of our readers and...
Internet Trolls: 5 Tips to Deal with Them
At some point it will happen. You’ll be promoting your business online, interacting with your customers, attracting new business, getting folks into that sales funnel, when you’ll encounter a troll. Not just relegated to the dark corners of the Internet, these...
Digital Marketing: 3 Things to Stop Saying
Language can be a tricky thing. Communication is a two-way street, and what may have been intended one way can be interpreted in ways you never saw coming, especially when it comes to digital marketing. And no, we’re not talking about Coca Cola’s notorious snafu when...
Are You Ignoring YouTube?
If you’re in the business of marketing your small business online, odds are good you have your social media channels pretty well figured out. You have your Facebook, your Instagram, maybe your Snapchat if you’re looking to market to the younger crowd, and that’s it....
Employee Spotlight: Meet Savannah
At Times-Union Media, we work to create strong partnerships with our local customers, understanding their specific goals and creating custom solutions that add value to their business. Our mission is to make a meaningful difference in the lives of our readers and...
Facebook Zero: What You Should Know
One of the great things about marketing your business through social media is the instant interaction you can achieve with both existing and potential customers. One of the irritating things about marketing your business through social media is the way even slight...
3 Ways To Power Up Your Instagram
With the dawn of a new year, we can’t help but get a little nostalgic for times past. Remember when it was just enough to simply HTML up a few graphics along with your phone number and call it a digital marketing day? Or – and prepare to feel old – when you just had...
Could Robots Run Your Content Strategy One Day?
We should begin this post by giving our readers reassurances that the following was written by an actual human being. This may seem like an odd caveat, one that 20 years ago would have signaled you were about to read a particularly trippy piece of science fiction, but...
Google Local: How to Break the Top Three
Ah, Google, the mighty double-edged sword of SEO that causes small businesses to both bless and curse its name. Which side of that you’re on depends entirely on whether your business has cracked the mighty “Top Three” of Google’s search results. For those who don’t...
The Role of Content Marketing
When it comes to to marketing, content is king! The Content Marketing Institute defines as "a marketing technique of creating and distributing valuable, relevant ad consistent content to attract and acquire a clearly defined audience - with the objective of driving...