Are Facebook’s Lookalike Audiences Successful?

Are Facebook’s Lookalike Audiences Successful?

Since it was first rolled out in 2013, Facebook’s Lookalike Audience tool has been a godsend for those looking to advertise on the social media platform. If there’s one thing to be said about Facebook’s rampant harvesting of user data, it’s that it really gives you a...
Do Facebook Reviews Matter?

Do Facebook Reviews Matter?

You have a lot of ground to cover in marketing your business online. Depending on how much ground you cover, you might be recording podcasts, editing videos, posting on Instagram, taking polls or even creating hilarious memes. But in all that digital toiling, why are...
‘Woke’ Marketing: Is It Right for You?

‘Woke’ Marketing: Is It Right for You?

It’s hard to get around the fact that more brands are choosing to take a stand lately, on issues ranging from the environment to gun violence to income inequality. Whether it’s Nike’s “Sacrifice Everything” ads with Colin Kaepernick or Gillette’s “The Best A Man Can...
5 Awesome Instagram Stories Apps

5 Awesome Instagram Stories Apps

Once thought of as just “Instagram’s answer to Snapchat,” Instagram Stories are quickly becoming one of the greatest weapons in the online marketing arsenal. According to Instagram, of the 400 million accounts using Instagram Stories, one-third of the most viewed...