by Barry Kaufman | Dec 5, 2019 | Marketing
Since it was first rolled out in 2013, Facebook’s Lookalike Audience tool has been a godsend for those looking to advertise on the social media platform. If there’s one thing to be said about Facebook’s rampant harvesting of user data, it’s that it really gives you a...
by Barry Kaufman | Oct 14, 2019 | Marketing
You have a lot of ground to cover in marketing your business online. Depending on how much ground you cover, you might be recording podcasts, editing videos, posting on Instagram, taking polls or even creating hilarious memes. But in all that digital toiling, why are...
by Barry Kaufman | Aug 7, 2019 | Marketing
It’s been seven years since Facebook bought Instagram, and five since it bought WhatsApp. So we’ve all known this day would come at some point: Facebook recently announced plans to integrate the messaging portions of all three into one single-source messaging...
by Barry Kaufman | Jun 18, 2019 | Marketing
It’s hard to get around the fact that more brands are choosing to take a stand lately, on issues ranging from the environment to gun violence to income inequality. Whether it’s Nike’s “Sacrifice Everything” ads with Colin Kaepernick or Gillette’s “The Best A Man Can...
by Barry Kaufman | Jan 28, 2019 | Social Media
Once thought of as just “Instagram’s answer to Snapchat,” Instagram Stories are quickly becoming one of the greatest weapons in the online marketing arsenal. According to Instagram, of the 400 million accounts using Instagram Stories, one-third of the most viewed...
