by Paula Poveda | Apr 20, 2020 | Marketing
Times-Union Media, your local team of marketing experts, just got a whole lot better. We’re excited to be a part of the Gannett family of companies, and over the next several weeks you may notice some changes in our branding as we officially transition into our new...
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by Julie Mays | Jan 10, 2020 | Marketing
Every year, a plethora of business predictions are published by subject matter experts in a variety of industries to help guide business leaders in their planning for the upcoming year. We’ve scoured these predictions to bring you the most important marketing...
by Barry Kaufman | Dec 5, 2019 | Marketing
Since it was first rolled out in 2013, Facebook’s Lookalike Audience tool has been a godsend for those looking to advertise on the social media platform. If there’s one thing to be said about Facebook’s rampant harvesting of user data, it’s that it really gives you a...
by Barry Kaufman | Oct 14, 2019 | Marketing
You have a lot of ground to cover in marketing your business online. Depending on how much ground you cover, you might be recording podcasts, editing videos, posting on Instagram, taking polls or even creating hilarious memes. But in all that digital toiling, why are...
by Barry Kaufman | Aug 7, 2019 | Marketing
It’s been seven years since Facebook bought Instagram, and five since it bought WhatsApp. So we’ve all known this day would come at some point: Facebook recently announced plans to integrate the messaging portions of all three into one single-source messaging...
by Barry Kaufman | Jun 18, 2019 | Marketing
It’s hard to get around the fact that more brands are choosing to take a stand lately, on issues ranging from the environment to gun violence to income inequality. Whether it’s Nike’s “Sacrifice Everything” ads with Colin Kaepernick or Gillette’s “The Best A Man Can...
