Every year, a plethora of business predictions are published by subject matter experts in a variety of industries to help guide business leaders in their planning for the upcoming year. We’ve scoured these predictions to bring you the most important marketing forecasts for the year 2020.

Here’s a sneak peek of our very own predictions and trends for digital marketing in 2020, plus free resources to help you get started right away.

1. Video content will dominate the way people consume media.

Over the past couple years marketers have increased their use of videos across all online assets, from websites to paid advertising. In 2020, expect to see video marketing dominating, a trend that’s being pushed forward by consumers.

Related: Video Marketing is a Game Changer

2. Advancements in email marketing technology will allow marketers to be more impactful in their inbox interactions and reporting. 

Companies looking to provide exceptional email experiences to consumers in 2020 should try to incorporate the following in their emails:

  • Format them so they’re mobile-friendly first, as 80% of people who use the internet access it from their phones (Source: Wyzowl, 2018)
  • Use segmented lists for greater personalization
  • Add value to the consumer (not just sales pitches)
  • Incorporate video when applicable
  • Be interactive by using surveys, polls, and quizzes

Related: Email Marketing 101

3. The importance of influencers will increase. 

Small to midsize brands should consider using micro-influencers for promotions and collaborations. Having a prominent influencer with ties to their local community helps to build brand recognition, promote a positive association with your business, and helps to organically grow your business over time. Partners, customers and employees are integral to a brand’s influencer marketing strategy.

Want more? Download our 2020 marketing guide linked below for additional marketing predictions, tips & tricks to alleviate your day-to-day marketing and a 2020 marketing calendar full of engaging holidays.

Resources to help you jumpstart your 2020 marketing goals:

The Ultimate Guide to Marketing in 2020

ultimate guide to marketing 2020 jacksonville fl times-union mediaLaunch your marketing above your competitors in the new year with this guide full of marketing ideas, predictions, tips, tricks, social hashtags and dates you don’t want to miss!

Get your 2020 marketing guide »


Building Your Social Media from the Ground Up

building your social media presence from the ground up digital marketing jacksonville flLearn social media best practices, including which social platforms are right for your business, a checklist to point you in the right direction, and a 2020 social calendar with post ideas that foster high levels of engagement!

Download the social media ebook »


Webinar: 2020 Marketing Trends

webinar 2020 marketing trendsSAVE THE DATE!

Tuesday, February 11th | 10:00 AM EST

Our digital marketing experts at Gannett and ThriveHive will be hosting a free webinar to share tips on how to keep your business on top for 2020, including: the power of video, influencer marketing, and connecting with your audience.

Don’t let your 2020 marketing goals go unresolved! Learn how your business can utilize these trends to make 2020 your most successful year yet. Save your “virtual seat” now – space is limited!

Click here to RSVP »

Interested in a free marketing assessment for your business?

Contact us today to get started! We’d love to learn more about your business and how we might be able to help you grow in 2020 and beyond!

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