Every year, a plethora of business predictions are published by subject matter experts in a variety of industries to help guide business leaders in their planning for the upcoming year. We’ve scoured these predictions to bring you the most important marketing forecasts for the year 2020.
Here’s a sneak peek of our very own predictions and trends for digital marketing in 2020, plus free resources to help you get started right away.
1. Video content will dominate the way people consume media.
Over the past couple years marketers have increased their use of videos across all online assets, from websites to paid advertising. In 2020, expect to see video marketing dominating, a trend that’s being pushed forward by consumers.
Related: Video Marketing is a Game Changer
2. Advancements in email marketing technology will allow marketers to be more impactful in their inbox interactions and reporting.
Companies looking to provide exceptional email experiences to consumers in 2020 should try to incorporate the following in their emails:
- Format them so they’re mobile-friendly first, as 80% of people who use the internet access it from their phones (Source: Wyzowl, 2018)
- Use segmented lists for greater personalization
- Add value to the consumer (not just sales pitches)
- Incorporate video when applicable
- Be interactive by using surveys, polls, and quizzes
Related: Email Marketing 101
3. The importance of influencers will increase.
Small to midsize brands should consider using micro-influencers for promotions and collaborations. Having a prominent influencer with ties to their local community helps to build brand recognition, promote a positive association with your business, and helps to organically grow your business over time. Partners, customers and employees are integral to a brand’s influencer marketing strategy.
Want more? Download our 2020 marketing guide linked below for additional marketing predictions, tips & tricks to alleviate your day-to-day marketing and a 2020 marketing calendar full of engaging holidays.
Resources to help you jumpstart your 2020 marketing goals:
The Ultimate Guide to Marketing in 2020
Building Your Social Media from the Ground Up
Learn social media best practices, including which social platforms are right for your business, a checklist to point you in the right direction, and a 2020 social calendar with post ideas that foster high levels of engagement!
Webinar: 2020 Marketing Trends
SAVE THE DATE!
Tuesday, February 11th | 10:00 AM EST
Our digital marketing experts at Gannett and ThriveHive will be hosting a free webinar to share tips on how to keep your business on top for 2020, including: the power of video, influencer marketing, and connecting with your audience.
Don’t let your 2020 marketing goals go unresolved! Learn how your business can utilize these trends to make 2020 your most successful year yet. Save your “virtual seat” now – space is limited!
Interested in a free marketing assessment for your business?
Contact us today to get started! We’d love to learn more about your business and how we might be able to help you grow in 2020 and beyond!
Marketing professional focused on digital strategy, lead generation and brand development for corporate and local SMB’s in a variety of industries and audiences, including advertising and local media, staffing, local government, tourism, and technology.