BLOGLooking for real advice to grow your business? You’ve come to the right place.
From hard-hitting facts to interesting antidotes, our blog tells you the best ways to market your small to medium-size business. Learn tips to make your social media soar, amp up your online presence, or motivate your team to take it to the next level.
Times-Union Media, your local team of marketing experts, just got a whole lot better. We’re excited to be a part of the Gannett family of companies, and over the next several weeks you may notice some changes in our branding as we officially transition into our new...read more
Every year, a plethora of business predictions are published by subject matter experts in a variety of industries to help guide business leaders in their planning for the upcoming year. We've scoured these predictions to bring you the most important marketing...read more
Since it was first rolled out in 2013, Facebook’s Lookalike Audience tool has been a godsend for those looking to advertise on the social media platform. If there’s one thing to be said about Facebook’s rampant harvesting of user data, it’s that it really gives you a...read more
You have a lot of ground to cover in marketing your business online. Depending on how much ground you cover, you might be recording podcasts, editing videos, posting on Instagram, taking polls or even creating hilarious memes. But in all that digital toiling, why are...read more
There is no denying the sheer influence that social media has grown to have. By 2021, it is projected that there will be 3.02 billion active social media users.* That is almost one third of the population of the Earth and users will be active for hours every day. As...read more
It’s been seven years since Facebook bought Instagram, and five since it bought WhatsApp. So we’ve all known this day would come at some point: Facebook recently announced plans to integrate the messaging portions of all three into one single-source messaging...read more
It’s hard to get around the fact that more brands are choosing to take a stand lately, on issues ranging from the environment to gun violence to income inequality. Whether it’s Nike’s “Sacrifice Everything” ads with Colin Kaepernick or Gillette’s “The Best A Man Can...read more
Once thought of as just “Instagram’s answer to Snapchat,” Instagram Stories are quickly becoming one of the greatest weapons in the online marketing arsenal. According to Instagram, of the 400 million accounts using Instagram Stories, one-third of the most viewed...read more
Despite all the changes that have transformed the online landscape, one golden rule has been inescapable: Content is king. But the thing about content is that it has a certain shelf life. You post a blog, it generates a few hits, and then it’s forgotten as Google’s...read more
Some industries are a natural fit when it comes to social media. The mobile food industry, as one example, came up almost hand-in-hand with social media because of the way the two just work together. If your Instagram feed doesn’t have at least one gorgeous shot of a...read more