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Looking for real advice to grow your business? You’ve come to the right place.
From hard-hitting facts to interesting antidotes, the Times-Union Media Insights blog tells you the best ways to market your small to medium-size business. Learn tips to make your social media soar, amp up your online presence, or motivate your team to take it to the next level.

‘Woke’ Marketing: Is It Right for You?

It’s hard to get around the fact that more brands are choosing to take a stand lately, on issues ranging from the environment to gun violence to income inequality. Whether it’s Nike’s “Sacrifice Everything” ads with Colin Kaepernick or Gillette’s “The Best A Man Can...

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5 Awesome Instagram Stories Apps

Once thought of as just “Instagram’s answer to Snapchat,” Instagram Stories are quickly becoming one of the greatest weapons in the online marketing arsenal. According to Instagram, of the 400 million accounts using Instagram Stories, one-third of the most viewed...

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How To Refresh Your Old Content

Despite all the changes that have transformed the online landscape, one golden rule has been inescapable: Content is king. But the thing about content is that it has a certain shelf life. You post a blog, it generates a few hits, and then it’s forgotten as Google’s...

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3 Industries Killing it on Social Media

Some industries are a natural fit when it comes to social media. The mobile food industry, as one example, came up almost hand-in-hand with social media because of the way the two just work together. If your Instagram feed doesn’t have at least one gorgeous shot of a...

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Should You Market to Millennials?

Relax. This isn’t yet another in a long line of Internet think pieces on how millennials are “Destroying the (Insert Industry Here) Industry.” They’ve received enough blame already for destroying, among other things, the automobile industry, the diamond industry, the...

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Is The Future of Marketing Virtual?

There was a time not that long ago when Virtual Reality seemed to have been relegated to the dustbin of tech history, forgotten alongside Geocities sites net neutrality. Part of that problem stemmed from the technology coming of age too early – the first VR headsets...

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What Do Your Customers Want?

It’s the million dollar question, isn’t it? What do your customers want? No matter what business you’re in, that’s your business. Supplying your customers with exactly what they need, when they need it and in a way that makes your life easier while putting a little...

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Online Marketing is About to Change Forever

It’s something that bares repeating, mostly because it is literally always true: the way you market your business online is about to change forever. Simple banner ads became e-newsletters became Twitter feeds became Snapchat stories in a never-ending quest to find...

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Video Marketing is a Game Changer

With ever-evolving technology and the various ways we absorb content, using video as a marketing tool for your business is crucial. It’s not that you should be using video, it’s that you have to be using video if you want to stand out from competition. According to...

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