With ever-evolving technology and the various ways we absorb content, using video as a marketing tool for your business is crucial. It’s not that you should be using video, it’s that you have to be using video if you want to stand out from competition.
According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those, 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights before we know it. This trend is fueled by 83% of businesses believing that video marketing gives them a good return on investment.
If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if pictures can boost engagement massively, imagine what moving pictures can do to your business.
Increase conversions and sales
Videos can make you some serious money. According to Insivia, adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.
Educate users on products and services
Are you launching a new product or a service? Create a video to show how it works. Video is a great tool for learning and it’s super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern consumer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.
Increase time spent on your site
On top of that, another advantage is that videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. Moovly gives us whopping statistics: you are 53 times more likely show up first on Google if you have a video embedded on your website.
Video and mobile go hand in hand
In general, social networks give preference to video content — over standard text posts — showing it to more users on their newsfeeds. It’s important to create optimized video content that will be seen where users are mostly likely browsing their newsfeeds — on their mobile devices.
By all accounts using mobile is becoming the preferred method to connect, communicate, shop, interact and view content.
Sixty-four percent of consumers said watching a marketing video on Facebook has influenced a purchase decision. And 89 percent of ad revenues for Facebook came from mobile for the fourth quarter of 2017.
In addition, the development teams for Facebook, Instagram, and Twitter are constantly innovating and rolling out new features, with the latest being Instagram TV.
Furthermore, YouTube — owned by Google — is the second most popular social network in the world. YouTube launched advanced live streaming features this year, as well as gave YouTube Music a makeover with new features.
Drone footage is cinematic
Creative video advertising can be spread on the Internet in a matter of days, getting millions of views. One of the latest trends is drone footage. This gives you the opportunity to take an average looking video and make it look cinematic. And this is the whole point of video marketing: only the creative survive!
Read one of our latest blogs linked below to learn more about how to captivate your audience using drone footage.
Looking for more insights on video marketing? These articles will help:
- How To Create Short Videos People Will Watch
- Are You Ignoring YouTube?
- Video Marketing is Key to Success
Curious about how to get started creating a video for your business? Give us a call at 904-359-4318, or fill out our contact form. We can help!