You have a lot of ground to cover in marketing your business online. Depending on how much ground you cover, you might be recording podcasts, editing videos, posting on Instagram, taking polls or even creating hilarious memes.

But in all that digital toiling, why are you the one doing all the heavy lifting when it comes to marketing your business ? There’s an entire world out there of people with opinions, and if you can find the ones with something good to say about your business, why not give them a platform?

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We’re talking about online reviews, statistically one of the best ways to boost your business and one of the key ways your customers find out more about you. A Market Force poll of 12,000 people in the U.S. and U.K. found that 81% of respondents made a purchase on the basis of a recommendation from a friend. Furthermore, most people will still trust reviews even if they don’t know the reviewer personally –  85% of consumers trust online reviews as much as they do recommendations from their friends or family.

Online reviews are important, and Facebook is still the 300-pound-gorilla. In fact, we’ll just say they are several dozen King Kongs worth of gorillas. We could back that up with all kinds of insane-sounding statistics, like the fact that there are 1 billion Facebook users, but if you need us to tell you that Facebook is huge you’re probably reading the wrong blog.

We’ll at least share this one, because it’s interesting and has a really nice-looking graph (we love graphs). That same BrightLocal report we linked above shows that Facebook is tied with Yelp as the most trusted source for local reviews. Reviews are  literally all that Yelp does, and Facebook is still just as trusted when it comes to local reviews.

Related: Messenger, Instagram and WhatsApp: What the Integration Means to You

The Answer is Yes

Facebook reviews matter. Boy howdy do they matter. So how do you go about cultivating them?

Simply put, if you’re a brick-and-mortar store, post a sign urging customers to review you online. Print it on your receipts. Put the link to your Facebook pages reviews tab on everything (it’ll be reviews). Get a tattoo of it, if you have to. OK, that might be too far.

Be sure to  ask the right people. Monitor comments on your Facebook page – if someone has something great to say in a comment, they’ll certainly say it in an official review, right? Hit them with that link. Emailing your satisfied customers? Boom. Link. 

Make no mistake about it, your customers are reading those Facebook reviews to decide whether or not to purchase. Everything you can do to boost your positive reviews is going to be one more reason why they should choose you.

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