by Barry Kaufman | Jan 21, 2019 | Content, Digital
Despite all the changes that have transformed the online landscape, one golden rule has been inescapable: Content is king. But the thing about content is that it has a certain shelf life. You post a blog, it generates a few hits, and then it’s forgotten as Google’s...
by Barry Kaufman | Jan 15, 2019 | Social Media
Some industries are a natural fit when it comes to social media. The mobile food industry, as one example, came up almost hand-in-hand with social media because of the way the two just work together. If your Instagram feed doesn’t have at least one gorgeous shot of a...
by Barry Kaufman | Jan 7, 2019 | Marketing
Relax. This isn’t yet another in a long line of Internet think pieces on how millennials are “Destroying the (Insert Industry Here) Industry.” They’ve received enough blame already for destroying, among other things, the automobile industry, the diamond industry, the...
by Barry Kaufman | Jan 2, 2019 | Marketing
There was a time not that long ago when Virtual Reality seemed to have been relegated to the dustbin of tech history, forgotten alongside Geocities sites net neutrality. Part of that problem stemmed from the technology coming of age too early – the first VR headsets...
by Barry Kaufman | Dec 19, 2018 | Marketing
It’s the million dollar question, isn’t it? What do your customers want? No matter what business you’re in, that’s your business. Supplying your customers with exactly what they need, when they need it and in a way that makes your life easier while putting a little...
