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Looking for real advice to grow your business? You’ve come to the right place.From hard-hitting facts to interesting antidotes, our blog tells you the best ways to market your small to medium-size business. Learn tips to make your social media soar, amp up your online presence, or motivate your team to take it to the next level.
Employee Spotlight: Meet Joe DeSalvo
At Times-Union Media, we work to create strong partnerships with our local customers, understanding their specific goals and creating custom solutions that add value to their business. Our mission is to make a meaningful difference in the lives of our readers and...
LinkedIn: Is It Worth It?
The magnificent thing about marketing on social media is that you can take a relatively small investment of time and turn it into something great: increased sales, better brand recognition, and engagement with your customers. Or at least that was the theory at one...
Employee Spotlight: Meet Nicole
At Times-Union Media, we work to create strong partnerships with our local customers, understanding their specific goals and creating custom solutions that add value to their business. Our mission is to make a meaningful difference in the lives of our readers and...
Video Marketing is Key to Success
It’s easy to say that over the past few years, video marketing has exploded. There was a time when you could simply come up with a print ad, slap it on a website, and get results. That time has passed. I’m not saying that print ads or online display ads aren’t...
Email Marketing 101
At its core, email marketing encompasses any email sent from a business to a customer, though it typically refers to targeted campaigns with the ultimate goal of growing business and gaining consumer loyalty. Email marketing can help your business do the following:...
Measuring ROI on Social Media
It’s been called the single biggest challenge facing social media managers, and it’s especially true for small businesses looking to make an investment in their online marketing. How exactly do you measure return on investment on social media? After all, whether...
Employee Spotlight: Meet Cathy
At Times-Union Media, we work to create strong partnerships with our local customers, understanding their specific goals and creating custom solutions that add value to their business. Our mission is to make a meaningful difference in the lives of our readers and...
Top 8 SEO Guidelines: Understanding Search
You've probably heard the term SEO more than once or twice. SEO, or search engine optimization, is the effort to improve the quantity and quality if traffic to your website from users who have performed relevant searches on search engines. Basically, it means you...
Boosting Posts: To Pay or Not to Pay?
We’ve all been there. You’re managing your company’s Facebook page, whether as part of a comprehensive strategy of targeted social media messaging or just because you felt like keeping in touch with your fans. Then the notifications pop up. “Pages like yours that have...
The Power of Incentives: Generating Leads by Offering Solutions
Let’s be honest, we’ve all clicked out of a web page once it asked for our name and email address. We either didn’t want to take the time to enter information or saw it as a privacy issue. We moved on with our day or kept looking at cat videos on the Internet. So how...