It’s easy to say that over the past few years, video marketing has exploded. There was a time when you could simply come up with a print ad, slap it on a website, and get results.
That time has passed. I’m not saying that print ads or online display ads aren’t beneficial, but to reach mass audiences in a short period of time, and to put yourself ahead of your competitors, integrating video marketing with your overall strategy is a key component for success. The challenge is to come up with clever/professional videos and place them on the right platforms.
The Results Prove the Value
Just looking at stats of video viewing online, the numbers seem unreal. According to TechCrunch, 100 million hours of video are watched every day on Facebook. Furthermore, 45% of people watch more than an hour of Facebook or YouTube videos a week.
For YouTube, the numbers are astronomical. YouTube has over a billion users, almost one-third of all people on the Internet. In an average month, 8 out of 10 18-49-year-olds watch YouTube. Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices. On mobile alone in an average week, YouTube reaches more 18+ year-olds during prime time TV hours than any cable TV network.
Where Video Marketing Comes In
In 2016, Google reported that almost 50% of Internet users look for videos related to a product or service before ever visiting a store. According to HubSpot, 46% of marketers plan to add Facebook video to their content strategy in the next year.
Marketers who use video grow revenue 49% faster than non-video users (Aberdeen, 2015) and 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Adobe, 2015).
Related: A Guide to Digital Marketing
One of the latest videos featured Mossfire Grill in Riverside. In one week the video passed over 10,000 views on Facebook.
To sum it up: utilizing video marketing for you business is absolutely critical. If you aren’t already using video marketing, you are behind. One way to fix that is to let us help.
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At Times-Union Media, we can help grow your business. We offer a full suite of digital marketing services that reach real customers who want to do business with you. Not only do we have proven local capabilities along the First Coast, but also because we are part of GateHouse Media™, we have extensive technology and resources at our disposal for your success.