by Barry Kaufman | Jun 13, 2017 | Social Media
If you want to speak the language, be sure you’re doing it right. Social media marketing can be a dangerous place for brands. On the one hand, unlike traditional marketing social media allows you to let your hair down a little bit (for a great example of this, check...
by Jacqueline Persandi | Jun 7, 2017 | Social Media
Earlier this year, the internet lost its mind over Sunny Co Clothing, when it promised in a social media giveaway to send every customer who reposted a photo a free bathing suit. The swimwear brand, started by two University of Arizona business students, gained...
by Jacqueline Persandi | Apr 6, 2017 | Social Media
Social media has truly become an art form. The act of planning and executing a social media marketing strategy takes patience, practice and a bit of creativity. As a business owner you may feel you don’t have the time or resources to learn this craft, but the truth is...
by Barry Kaufman | Mar 22, 2017 | Social Media
It’s one thing to have followers. But the real challenge lies in making them work for you. So why do we do all of this online social media marketing anyway? Is it because we love listening to podcast after podcast about the value of hashtags? Is it because we love...
by Barry Kaufman | Mar 8, 2017 | Social Media
Go beyond the hype to see if all that social media influencer marketing is translating into new business. The one constant, when it comes to marketing your business online, is change. New platforms blow up, then quickly fade away (Vine we hardly knew ye). With a...
by Barry Kaufman | Feb 21, 2017 | Social Media
Think your social media presence needs to stay nice? Think again. It’s one of those unwritten rules of social media marketing that you should probably avoid using your account to actively troll your customers. Unless you’re in the business of trolling people,...
