by Barry Kaufman | Feb 9, 2017 | Social Media
Hashtags can be a fun attention grabber, but it can be easy to #OverHashtag. You may not believe it, but before it was a dynamic communications tool and invaluable marketing method, the hashtag was just a simple pound sign, a remnant of a bygone era just taking up...
by Jacqueline Persandi | Sep 20, 2016 | Social Media
“Your vibe attracts your tribe.” If you’re anything like me. then you practically read that sentence with a peace sign emoji at the end of it. Although this saying is often used as a caption for Instagram group shots or plastered on t-shirts, it actually...
by Times-Union Media | Sep 6, 2016 | Social Media
Algorithms have officially transformed our social media experience. Facebook first proved algorithms that reorganize posts to prioritize accounts you engage with most often, improving user experience and sales opportunities. With Instagram’s introduction of an...
by Jacqueline Persandi | Jul 26, 2016 | Social Media
The future of customer service is here, and it looks awfully familiar. Social media sites, like Facebook and Twitter, have become the go-to customer service platform for many customers. Although using social media to connect with companies isn’t necessarily new, it’s...
by Jacqueline Persandi | Jun 16, 2016 | Marketing, Social Media
Building your brand one snapshot at a time Snap, tag and post — selfie-spots are quickly becoming a popular way for businesses to gain attention on social media. For customers like me, it’s all about capturing a moment and sharing it with friends. For companies, it’s...
by Jacqueline Persandi | May 31, 2016 | Social Media
Grow your Instagram Engaging with friends and family on Instagram is a given, but one simple question determines if I follow a brand’s account: Is it informing, inspiring or entertaining me? If the answer is yes to one of those, then it’s possible I will follow it. If...
