by Jacqueline Persandi | May 18, 2016 | Marketing, Social Media
Hint: It takes time and effort Every business owner wants to know the secret formula to building their social media channels and turning “likes” into customers. Although it may seem as though some social media accounts achieve overnight success, the truth is, it takes...
by Jacqueline Persandi | May 3, 2016 | Social Media
Mobile is changing the way we live. Like a good millennial, my phone is within eye-shot almost 24 hours a day. I would be lost without it — figuratively and literally, considering I live by my GPS. I use it as an alarm to start my day, and as an iPod to fall asleep to...
by Times-Union Media | Jun 25, 2014 | Social Media
For the past few months we have talked about the importance of social media and the reasons you should be on these different platforms. How about using these platforms to sell? Social media is more than just creating brand awareness and creating customer contacts,...
by Times-Union Media | Jun 25, 2014 | Social Media
Many of our digital tips so far have focused on the use of various social media channels – whether you should be using them or not, what sort of content is effective, what sorts of audiences are there, etc. We certainly aren’t the only ones writing about best...
by Times-Union Media | Feb 25, 2014 | Social Media
Throughout 2013 we have covered many social platforms that your business could use as part of its marketing planning. From blogging to Pinterest, having a presence in one or many social media platforms is now considered to be business as usual. In this day and age, it...
by Times-Union Media | Nov 25, 2013 | Social Media
It is not uncommon to hear small business owners as well as big corporations asking themselves whether they need to have a presence in Google+ or if their Facebook efforts are sufficient as part of their overall digital and social marketing plans. When you think about...
