by Barry Kaufman | Jan 24, 2018 | Digital, Marketing, Social Media
One of the great things about marketing your business through social media is the instant interaction you can achieve with both existing and potential customers. One of the irritating things about marketing your business through social media is the way even slight...
by Barry Kaufman | Jan 11, 2018 | Marketing, Social Media
With the dawn of a new year, we can’t help but get a little nostalgic for times past. Remember when it was just enough to simply HTML up a few graphics along with your phone number and call it a digital marketing day? Or – and prepare to feel old – when you just had...
by Barry Kaufman | Nov 27, 2017 | Digital, Marketing, Social Media
The magnificent thing about marketing on social media is that you can take a relatively small investment of time and turn it into something great: increased sales, better brand recognition, and engagement with your customers. Or at least that was the theory at one...
by Barry Kaufman | Nov 2, 2017 | Marketing, Social Media
It’s been called the single biggest challenge facing social media managers, and it’s especially true for small businesses looking to make an investment in their online marketing. How exactly do you measure return on investment on social media? After all, whether...
by Barry Kaufman | Oct 17, 2017 | Digital, Marketing, Social Media
We’ve all been there. You’re managing your company’s Facebook page, whether as part of a comprehensive strategy of targeted social media messaging or just because you felt like keeping in touch with your fans. Then the notifications pop up. “Pages like yours that have...
by Barry Kaufman | Aug 17, 2017 | Social Media
Created on Instagram and raised on a steady diet of likes and shares, this unique diaper bag company knows its way around social media. Here’s what we can learn. It all started, as most great ideas do, with a problem in need of a solution. Beav Brodie was preparing to...
