Do Hashtags Still Matter?

Do Hashtags Still Matter?

In a high-tech world where communication with almost every living soul is available at the push of a button, the hashtag is a decidedly low-tech solution. When you think of the millions of lines of computer code powering so many aspects of our lives today, they are as...
Internet Trolls: 5 Tips to Deal with Them

Internet Trolls: 5 Tips to Deal with Them

At some point it will happen. You’ll be promoting your business online, interacting with your customers, attracting new business, getting folks into that sales funnel, when you’ll encounter a troll. Not just relegated to the dark corners of the Internet, these...
Digital Marketing: 3 Things to Stop Saying

Digital Marketing: 3 Things to Stop Saying

Language can be a tricky thing. Communication is a two-way street, and what may have been intended one way can be interpreted in ways you never saw coming, especially when it comes to digital marketing. And no, we’re not talking about Coca Cola’s notorious snafu when...
Are You Ignoring YouTube?

Are You Ignoring YouTube?

If you’re in the business of marketing your small business online, odds are good you have your social media channels pretty well figured out. You have your Facebook, your Instagram, maybe your Snapchat if you’re looking to market to the younger crowd, and that’s it....