by Barry Kaufman | Mar 21, 2018 | Marketing
At some point it will happen. You’ll be promoting your business online, interacting with your customers, attracting new business, getting folks into that sales funnel, when you’ll encounter a troll. Not just relegated to the dark corners of the Internet, these...
by Barry Kaufman | Feb 21, 2018 | Digital, Marketing
Language can be a tricky thing. Communication is a two-way street, and what may have been intended one way can be interpreted in ways you never saw coming, especially when it comes to digital marketing. And no, we’re not talking about Coca Cola’s notorious snafu when...
by Barry Kaufman | Feb 13, 2018 | Digital, Marketing
If you’re in the business of marketing your small business online, odds are good you have your social media channels pretty well figured out. You have your Facebook, your Instagram, maybe your Snapchat if you’re looking to market to the younger crowd, and that’s it....
by Times-Union Media | Feb 8, 2018 | Marketing, Our Team
At Times-Union Media, we work to create strong partnerships with our local customers, understanding their specific goals and creating custom solutions that add value to their business. Our mission is to make a meaningful difference in the lives of our readers and...
by Barry Kaufman | Jan 24, 2018 | Digital, Marketing, Social Media
One of the great things about marketing your business through social media is the instant interaction you can achieve with both existing and potential customers. One of the irritating things about marketing your business through social media is the way even slight...
by Barry Kaufman | Jan 11, 2018 | Marketing, Social Media
With the dawn of a new year, we can’t help but get a little nostalgic for times past. Remember when it was just enough to simply HTML up a few graphics along with your phone number and call it a digital marketing day? Or – and prepare to feel old – when you just had...
