by Barry Kaufman | Feb 21, 2018 | Digital, Marketing
Language can be a tricky thing. Communication is a two-way street, and what may have been intended one way can be interpreted in ways you never saw coming, especially when it comes to digital marketing. And no, we’re not talking about Coca Cola’s notorious snafu when...
by Barry Kaufman | Feb 13, 2018 | Digital, Marketing
If you’re in the business of marketing your small business online, odds are good you have your social media channels pretty well figured out. You have your Facebook, your Instagram, maybe your Snapchat if you’re looking to market to the younger crowd, and that’s it....
by Barry Kaufman | Jan 24, 2018 | Digital, Marketing, Social Media
One of the great things about marketing your business through social media is the instant interaction you can achieve with both existing and potential customers. One of the irritating things about marketing your business through social media is the way even slight...
by Barry Kaufman | Jan 3, 2018 | Digital, Marketing
We should begin this post by giving our readers reassurances that the following was written by an actual human being. This may seem like an odd caveat, one that 20 years ago would have signaled you were about to read a particularly trippy piece of science fiction, but...
by Times-Union Media | Dec 14, 2017 | Digital, Marketing
When it comes to to marketing, content is king! The Content Marketing Institute defines as “a marketing technique of creating and distributing valuable, relevant ad consistent content to attract and acquire a clearly defined audience – with the objective...
by Barry Kaufman | Nov 27, 2017 | Digital, Marketing, Social Media
The magnificent thing about marketing on social media is that you can take a relatively small investment of time and turn it into something great: increased sales, better brand recognition, and engagement with your customers. Or at least that was the theory at one...