by Times-Union Media | Nov 9, 2017 | Content, Digital, Marketing
It’s easy to say that over the past few years, video marketing has exploded. There was a time when you could simply come up with a print ad, slap it on a website, and get results. That time has passed. I’m not saying that print ads or online display ads aren’t...
by Times-Union Media | Nov 7, 2017 | Content, Digital, Marketing
At its core, email marketing encompasses any email sent from a business to a customer, though it typically refers to targeted campaigns with the ultimate goal of growing business and gaining consumer loyalty. Email marketing can help your business do the following:...
by Times-Union Media | Oct 18, 2017 | Digital, Marketing
You’ve probably heard the term SEO more than once or twice. SEO, or search engine optimization, is the effort to improve the quantity and quality if traffic to your website from users who have performed relevant searches on search engines. Basically, it means...
by Barry Kaufman | Oct 17, 2017 | Digital, Marketing, Social Media
We’ve all been there. You’re managing your company’s Facebook page, whether as part of a comprehensive strategy of targeted social media messaging or just because you felt like keeping in touch with your fans. Then the notifications pop up. “Pages like yours that have...
by Sam Caruso | Oct 11, 2017 | Digital, Marketing
Let’s be honest, we’ve all clicked out of a web page once it asked for our name and email address. We either didn’t want to take the time to enter information or saw it as a privacy issue. We moved on with our day or kept looking at cat videos on the Internet. So how...
by Barry Kaufman | Sep 28, 2017 | Digital, Marketing
Do you consider yourself a numbers junkie? Does a deep-dive into a whole spreadsheets worth of statistics and percentages get your pulse racing? If not, then you should be. The great thing about the age of big data is that any question you can possibly ask can be...
