by Barry Kaufman | Jul 13, 2018 | Marketing
I know what you’re thinking: my what now? There are endless buzzwords, meaningless jargon and empty terminology that surround the world of online marketing, and there may be a temptation to simply throw “value proposition” in that same category. But the idea of a...
by Barry Kaufman | Jul 10, 2018 | Marketing
Everyone’s got “a guy.” Even if that guy isn’t, strictly speaking, a guy, we tend to let people know when we have a guy. Lost a few shingles in a storm? I got a guy. Run-in with a shopping cart that left a nice dent in your car? I got a guy. Need to get that home...
by Barry Kaufman | Jun 28, 2018 | Digital, Marketing
Business ultimately comes down to communication. Whether you’re in sales or marketing, your job is to make sure the other party understands your business and knows the value your service or product can bring to them. It doesn’t matter if you’re remodeling kitchens or...
by Barry Kaufman | Jun 14, 2018 | Marketing
In a high-tech world where communication with almost every living soul is available at the push of a button, the hashtag is a decidedly low-tech solution. When you think of the millions of lines of computer code powering so many aspects of our lives today, they are as...
by Barry Kaufman | Apr 30, 2018 | Digital, Marketing, Social Media
In the online realm of social media marketing, video is quickly becoming the currency of the kingdom. Not only has Facebook made subtle changes to its algorithm to boost placement of video, Instagram and Snapchat have begun moving beyond static images to videos. In...
