by Barry Kaufman | Nov 30, 2018 | Digital
This past May, thousands of local businesses noticed something was up with their Google reviews. Their total number of reviews plummeted, damaging their profile with the search engine giant. Initially thought to be a bug in Google’s system, it was soon learned that...
by Barry Kaufman | Nov 27, 2018 | Marketing
It’s something that bares repeating, mostly because it is literally always true: the way you market your business online is about to change forever. Simple banner ads became e-newsletters became Twitter feeds became Snapchat stories in a never-ending quest to find...
by Barry Kaufman | Sep 12, 2018 | Content
You can dress it up all you want, but at the end of the day this whole online marketplace runs on one thing: content. You’re selling cars? You need content. Mowing lawns? You need content. Cutting hair? You need content. Also scissors, presumably. Whether it’s...
by Barry Kaufman | Aug 20, 2018 | Social Media
Users are fleeing from Facebook, citing privacy concern, and ad spend is up on other platforms. Is it time for your business to pull the plug? Facebook 2004-2018 The Internet community is in mourning over the recent passing of one of its greatest champions, Facebook,...
by Barry Kaufman | Aug 7, 2018 | Marketing
No matter what business you’re in, you’re in the communications business. You sell your product or service through the words you choose, helping your customers to understand the value you offer. That’s been true since the first Sumerian used this newfangled “written...
