by Barry Kaufman | Sep 15, 2017 | Digital, Marketing
Owning a small business is already one of the toughest jobs out there. You’re not only the CEO, you’re usually the accounting department, the sales department and the marketing department. Oh, and if there’s a moment you also need to spend some time doing whatever it...
by Times-Union Media | Sep 6, 2017 | Digital, Marketing
How hard is it to find a customer in a virtual haystack? Can constant social media posts really drive you nuts? Times-Union Media is hosting it’s first-ever Myth Busters Power-up event! We’re revealing the truth behind some of the biggest myths in the industry, and...
by Barry Kaufman | May 24, 2017 | Digital
Are you reading this on a computer? Like at a desk? How retro. To measure the impact of just how ubiquitous mobile content is, let’s start this off with a thought experiment. You ready? OK, think of how a doctor’s office waiting room looked in 2007. What was everyone...
by Barry Kaufman | May 17, 2017 | Digital, Marketing
It’s a long way down, but the payoff is definitely worth it. All this social media stuff is a lot of fun, and there’s never been an easier time to reach your customers online. After all, it seems every day brings a new study showing how much time people are spending...
by Times-Union Media | Sep 27, 2016 | Digital, Marketing
Digital marketers use a lot of jargon and acronyms, which can be confusing to nonspecialists in business. Search engine optimization (SEO) and search engine marketing (SEM) are two distinct, important concepts in digital marketing, but the terms are often used...
