by Jacqueline Persandi | Jan 17, 2017 | Marketing
What makes native advertising stand out —ironically — is its ability to blend in. Native ads are paid content that look and feel like the content surrounding it, and they’re taking the digital world by storm. According to new BI Intelligence estimates, by 2021 native...
by Jacqueline Persandi | Sep 20, 2016 | Social Media
“Your vibe attracts your tribe.” If you’re anything like me. then you practically read that sentence with a peace sign emoji at the end of it. Although this saying is often used as a caption for Instagram group shots or plastered on t-shirts, it actually...
by Jacqueline Persandi | Aug 16, 2016 | Advertising
Last year, a study by Microsoft Corp. found that humans now have a shorter attention span than goldfish. We can concentrate for about eight seconds, whereas notoriously feeble-minded goldfish tend to stay focused for nine. In 2000, people generally lost concentration...
by Jacqueline Persandi | Jul 26, 2016 | Social Media
The future of customer service is here, and it looks awfully familiar. Social media sites, like Facebook and Twitter, have become the go-to customer service platform for many customers. Although using social media to connect with companies isn’t necessarily new, it’s...
by Jacqueline Persandi | Jul 5, 2016 | Marketing
Instagram has over 400 million monthly users. With that mass reach and rich visual content, brands have rushed to join the platform, and Instagram has evolved to become a more brand-friendly platform with promoted posts and, most recently, an updated algorithm that...
