by Jacqueline Persandi | Apr 11, 2017 | Marketing
Enter the free Shop Local Jax contest today! If you’re anything like me the words “win” and “free” piqued your interest, but also your skepticism. But, have no fear! The Shop Local Jax contest, sponsored by Times-Union Media and Office Environments & Services, is...
by Jacqueline Persandi | Apr 6, 2017 | Social Media
Social media has truly become an art form. The act of planning and executing a social media marketing strategy takes patience, practice and a bit of creativity. As a business owner you may feel you don’t have the time or resources to learn this craft, but the truth is...
by Jacqueline Persandi | Mar 16, 2017 | Marketing
Target your audience. It’s one of the most effective ways to market your company, but sometimes that bull’s-eye can feel a million miles away. One mistake advertisers make is trying to appeal to everyone. Even if you have a product or service that is universal, it’s...
by Jacqueline Persandi | Feb 6, 2017 | Advertising, Content, Marketing
With more than 114.4 million viewers in the U.S. alone, it’s safe to say yesterday’s big game drew quite the audience. Those from all walks of life grabbed some buffalo wings, chose a team, and tuned in for some football. Equally as anticipated as the winner were the...
by Jacqueline Persandi | Jan 19, 2017 | Marketing
You know those emails that seem to hit your inbox at just the right time with the right message? Those can come from your business. On Thursday, January 26, 2017 from 11:30 a.m. to 1:30 p.m., Times-Union Media is hosting The Power of the Inbox Lunch n’ Learn,...
