One of the most popular digital marketing strategies is video because it provides an engaging experience for consumers. Businesses everywhere are seeing the power of video in marketing and the stats prove its value.
Video in email increased click through rate 200-300 percent, 64 percent of buyers are more likely to buy something after watching a video, and real estate listings accompanied by a video receive 403 percent more inquiries than those that aren’t.
Still, even this marketing technique is evolving at a rapid pace and the next marketing frontier is drone footage.
Ways drone footage can boost your video marketing efforts:
1. Provides a more memorable web experience
Captivate and engage users on your website using drone footage. Many small businesses can capitalize on this opportunity to catch the eye of potential customers at a crucial moment, resulting in higher conversions of purchases or lead form submissions.
2. Helps you stand out
Many industries and marketing professionals have already mastered using video as a marketing tactic, but not everyone has ventured into drone video, which helps yours stand out in social feeds. Sharing drone footage of a new property or piece of land garners much more attention than a few photos. This leads to more referrals and first-time customers because suddenly you’re “the company that has those awesome drone videos!”
3. Tells the same story—but better
One of the best ways to use drones for video marketing is to tell a complete story.
Even when you tell the same story with regular video, it won’t be as impactful as using a drone because you can capture shots that are not otherwise possible. This gives new life to video of construction projects, product demonstrations, and partner and customer profiles.
As a clothing retailer, you can use a drone to capture crowds of people coming in and out at your annual sale. Outdoor gear retailers can use this footage to show their products in action—hiking up a mountain, fishing in a lake, or skiing down a mountain. The same can be said for sports retailers and manufacturers.
Personal trainers can use drone to capture outdoor group workouts, which is especially impactful in scenic locations, or at sunset or sunrise.
Real estate agents can use drones to get aerial video of regions where they sell homes, giving potential buyers a thorough overview of the area surrounding the house.
How can we help you?
Here at Times-Union Media, we have a Certified Drone Pilot on staff. If you would like to find out more information on how we can help you incorporate drone video into your marketing plan, give us a call at 904-359-4318, or fill out our contact form.
Related: Video Marketing is Key to Success