How hard is it to find a customer in a virtual haystack? Can constant social media posts really drive you nuts?

Times-Union Media is hosting it’s first-ever Myth Busters Power-up event! We’re revealing the truth behind some of the biggest myths in the industry, and giving you the tools to enhance your brand online, and accommodate the digital world.

This panel-style workshop will help you put the excuses away, and learn how to reach your target audience efficiently and effectively!

We will uncover:

Myth 1: Digital marketing only effectively reaches younger audiences and millennials

Avoid assumptions that digital marketing is just for younger generations. There are many digital marketing tactics out there at your disposal. Whether it’s email, social media or another tactic, digital marketing has the capability to reach any generation.

Myth 2: I have a great Facebook page, I don’t need a website (or vice versa)

Social media is indeed a fantastic tool for any business. However, it can’t be the only tactic. It needs to work in tandem with your other digital marketing efforts. For example, Facebook can increase the interest your audience has in your product thus leading to an increase in website traffic and conversions.

Myth 3: Social media is not a good fit for my business

It most certainly is if you tailor the content correctly to your target audience. In our ever-evolving digital world, more and more people are using social media. The main question you should be asking is, “Which social media platform is the best for my business?”

Myth 4: The goal of digital marketing is to drive traffic to my website

Online marketing is a territory that is constantly changing. Audiences are looking for the latest information, and there are multiple avenues on how to get it besides solely driving traffic to your website.

Myth 5: SEO is a racket/sham/voodoo/waste

Today’s market is very competitive, and your website is a crucial part of your digital marketing efforts. SEO is great for helping your business expand and meet its goals. Plus, SEO is about more than just search engines, it’s also about best practices that contribute to a better user experience overall.

Myth 6: Digital marketing is all about tech: Push a button>>Watch the Magic Happen

It’s much more than just the current technology. Culture also matters. As new innovations are made, businesses have to get their people to embrace new ways of thinking to ensure that the new innovations are implemented correctly.

These are just snippets of what we’ll be covering during the Power Up event. Don’t miss the full breakdown of each!

Power Up Your Digital Strategy: Marketing Myth Busters

  • When: Wednesday, September 13, 2017 from 11:30 AM – 1:30 PM EDT
  • Where: Times-Union Media, 1 Riverside Ave., Jacksonville, FL 32202
  • Price: $25
  • We’d love to know you’re coming: Register now!