DIGITAL SOLUTIONS

SEARCH ENGINE MARKETING

Reach 99% of places customers search.

SEARCH ENGINE MARKETING

Reach 99% of places customers search.

More traffic, better results

Search engine marketing, commonly known as SEM and paid search, is the process of receiving website traffic by purchasing ads on search engines.

If you’re wondering why you would want to pay to show up when SEO allows you to do it for free, we think that’s a great question. The reality is SEM is important because it can substantially increase your visibility to customers quickly, and pinpoint those who are ready to buy.

SEM includes using paid advertising on search engines like Google and Bing, social media marketing, and paid ads on social media. Pay per click (PPC) ads and listings are the primary focus when people discuss SEM tactics.

Our network becomes yours

People are searching for goods and services online before buying. This isn’t new, but it’s becoming more common. If your business is not showing up in searches, you are missing an opportunity to reach customers.

Times-Union Media’s extensive search network — including the top search engines, more than 100 local directories, and specialty websites — reaches 98% of the places consumers search. But, we don’t stop there. We actively manage your search campaign, monitor performance, fine-tune settings for optimal results, and provide you with consumer insights that help improve business processes and outcomes. Our technology optimizes campaigns for conversions, not just clicks.

  • Number of B2B researchers who start their research with a generic search, according to Google: 71%

Can your customers find you online?