Podcasts are growing in popularity.
Whether commuting to work or jet-setting to foreign lands, we can all gain access to insightful information via podcasts to stay up-to-date on current business trends and economic matters.
While once used to call one another, the mini-handheld computers we carry wherever we go have made it simple to download, subscribe and listen to podcasts anytime, anywhere.
Although podcasts have not yet reached the popularity of TV and radio, reports in 2016 show 21 percent of Americans age 12 or older say they have listened to a podcast in the past month, reflecting steady incremental growth since 2013, according to survey data from Edison Research. There’s a good reason so many people are listening — it’s because there are podcasts out there saying something worth hearing.
Listen on the go, learn, and grow your business.
With so many podcasts to choose from these days, how do you know which ones are really worth your time? Here are our top 12 picks for entrepreneurs, leaders, sales experts and marketing gurus.
For the entrepreneur
You’ve worked hard to become the entrepreneur you are today. But Chris Ducker adds, “Even if you’ve been successful in business for years, times are changing. Fast. If you don’t learn how to do business ‘the new way’, then you’re going to be left behind.”
His weekly podcast, Youpreneur, brings you expert insights on growing your personal brand, business management, and marketing yourself as the go-to-person in your industry.
Subscribe to Youpreneur podcast.
A bi-weekly podcast (twice a week, that is), PROFIT. POWER. PURSUIT. explores what it means to build a business and life on your creative drive. The host, Tara Gentile, uncovers both the strategic and the tactical components of how creative people make money, take control of their businesses, and pursue what’s most important to them so that you can too.
Subscribe to PROFIT. POWER. PURSUIT.
In this podcast, Travis Lane Jenkins hosts roundtable conversations with self-made millionaires and high-level entrepreneurs to teach listeners how to build a business that creates wealth and time freedom. These deep dive personal conversations cover successes, failures and everything in-between.
Travis is “on a mission to show business owners how to evolve into a entrepreneur that works on their business rather than in it.”
Subscribe to The Entrepreneur’s Radion Show podcast.
Learn to lead
“Running a business can be overwhelming sometimes, but you have the power to fix it. EntreLeadership gives you the road map to follow.” — Joe Mims
A weekly podcast hosted by Ken Coleman, the EntreLeadership Podcast features lively discussions and tips on leadership and establishing a business by some of the most successful entrepreneurs out there.
Subscribe to EntreLeadership podcast.
Are you a manager of a large team in your company, or the project lead of a major initiative? Do you lead with intention?
Michael Hyatt’s weekly podcast, posted every Monday, offers insights to help you live with more passion, work with greater focus, and lead with extraordinary influence.
Subscribe to This Is Your Life podcast.
If you’re a sales professional of any sorts, then this podcast is for you. A daily broadcast by Will Barron, the Salesman Podcast offers actionable tips from some of the world’s leading sales experts to close business deals and make more money. It also tackles those unspoken issues within the sales industry such as high levels of stress, negative stereotypes and long-term success.
Some of the specific sales techniques he covers include: social selling, strategic selling, sales leadership and management, social media, B2B marketing, cold calling, spin selling, prospecting, goal setting and more!
Through his Smart Sales Pro Podcast, host Michael Mason uses his passion for sales to uncover the secrets to success of most achieved sales professionals. Michael’s vision is to illuminate his listeners with knowledge, experience, tools, resources, strategies and best practices to help them reach the pinnacle of sales achievement.
Subscribe to the Smart Sales Pro Podcast.
Hosted by Guy Raz, TED Radio Hour is a co-production of NPR and TED, and explores new inventions and fresh approaches to doing business. Each show brings these innovative ideas to life through conversations with the subject matter experts themselves who give the rundown of why and how their concepts came to be. No matter your industry, these conversations are sure to get your creative juices flowing.
Subscribe to TED Radio Hour podcast.
Tune into WJCT 89.9 FM radio Sundays at 1:00pm or Mondays at 12:00pm to listen to the live broadcasts.
Keep up with marketing and social media
If you’re on the brink of starting your business or launching a new idea, it’s important to engage in ongoing learning opportunities to keep up with current marketing trends and, in general, understand what works and what doesn’t. And who better to learn from than the pros who’ve already ventured down similar paths.
Each week, HubSpot sits down for a chat style interview with an entrepreneur or executive who has achieved remarkable growth with their company to unpack exactly how they did it.
Subscribe to The Growth Show podcast.
Want to launch a new product? Promote a new program? Grow your email list? Gain more leads? Turn your customers into advocates? Boost your content marketing?
In this weekly podcast, online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts in every facet of marketing. Her passion for helping small business owners break down big strategies into actionable steps helps drive powerful results.
Subscribe to the Online Marketing Made Easy podcast.
Social Media Marketing podcast, a weekly 45-minute audio broadcast, is designed to help busy marketers and business owners discover what works with social media marketing. Host Michael Stelzner discusses the ‘social jungle’ with leading social media pros about how their businesses employ social media, new trends, and actionable tips to improve your social media marketing.
Whether you’re hungry for in-depth expert advice or want to keep up with the social media news of the week, you’ll discover knowledge you need to make your business grow.
Subscribe to the Social Media Marketing podcast.
Pressed for time? Learn success tips with these 15-minute podcast episodes from Social Media Marketing Happy Hour. But don’t let “social media” in the name fool you, as this informative podcast covers a variety of topics by Dawn Marrs Ortiz and Traci Reuter, both online marketers and entrepreneurs.
Social Media Marketing Happy Hour is designed for small business owners and entrepreneurs who are ready to learn and leverage social media. Each episode is conveniently only 15-minutes long, 5 days per week, but jam packed with nuggets to help you succeed.
Subscribe to Social Media Marketing Happy Hour podcast.
What other podcasts do you love listening to? Share your favorites with us in the comments.
Like what you read? Looking for additional tips and tricks to help your small or medium-sized business succeed? Check out more of our blog posts here.
Marketing professional focused on digital strategy, lead generation and brand development for corporate and local SMB’s in a variety of industries and audiences, including advertising and local media, staffing, local government, tourism, and technology.