Insights | Times-Union Media

What We Can Learn from Wendy’s Sassy Twitter Account

Think your social media presence needs to stay nice? Think again. It’s one of those unwritten rules of social media marketing that you should probably avoid using your account to actively troll your customers. Unless you’re in the business of trolling people, obviously. And even then, those customers had probably better do something extra obnoxious […]

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Is Your Business #Hashtagging #Too #Much?

Hashtags can be a fun attention grabber, but it can be easy to #OverHashtag. You may not believe it, but before it was a dynamic communications tool and invaluable marketing method, the hashtag was just a simple pound sign, a remnant of a bygone era just taking up space on our telephone keypads. Never as useful […]

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The Big Game’s Commercial Run-Down

With more than 114.4 million viewers in the U.S. alone, it’s safe to say yesterday’s big game drew quite the audience. Those from all walks of life grabbed some buffalo wings, chose a team, and tuned in for some football. Equally as anticipated as the winner were the commercials. While the big game has one of the widest markets […]

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4 Trends Your Business Needs to Know About in 2017

It’s a whole new world for the small business owner – don’t get left behind. So 2016 is finally over, and I think we can all agree that it was… an interesting year. For the small business owner, it may have been a period of marked volatility, but all told things seem to be looking […]

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3 Tips to Unleash the Power of Native Ads

What makes native advertising stand out —ironically — is its ability to blend in. Native ads are paid content that look and feel like the content surrounding it, and they’re taking the digital world by storm. According to new BI Intelligence estimates, by 2021 native display ad revenue in the U.S., which includes native in-feed […]

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12 Podcasts You Should Be Listening To

Podcasts are growing in popularity. Whether commuting to work or jet-setting to foreign lands, we can all gain access to insightful information via podcasts to stay up-to-date on current business trends and economic matters. While once used to call one another, the mini-handheld computers we carry wherever we go have made it simple to download, subscribe […]

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Mobile Retail Sales On The Rise This Holiday Season

Holiday spending is on the rise. New consumer holiday shopping and spending predictions are out for 2016, and all forecasts show an increasing in spending across the board for both in-store and online sales. Retailers locally and nationwide will hire new seasonal employees in order to support the demands of higher sales while maintaining a consistent, […]

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Advertising for a Small Business: 6 Proven Strategies

Advertising is an essential strategy for the growth of any business. In fact, for the first time ever, digital advertising this year will equal TV ad sales, according to a recent report from MAGNA. In today’s crowded marketplace, companies must invest in the right resources, including people, technology and integrated marketing techniques, in order to thrive. […]

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Why Your Business Needs a Mobile Friendly Website

Take a walk down Main Street and you will see why you need a mobile friendly website. People spend more time than ever on their mobile devices and, increasingly, more time there than on their desktop computers. A recent study showed 64% of Americans own a smartphone, and 10% of them are smartphone-dependent, meaning that […]

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