Insights | Times-Union Media

3 Tips to Unleash the Power of Native Ads

What makes native advertising stand out —ironically — is its ability to blend in. Native ads are paid content that look and feel like the content surrounding it, and they’re taking the digital world by storm. According to new BI Intelligence estimates, by 2021 native display ad revenue in the U.S., which includes native in-feed […]

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12 Podcasts You Should Be Listening To

Podcasts are growing in popularity. Whether commuting to work or jet-setting to foreign lands, we can all gain access to insightful information via podcasts to stay up-to-date on current business trends and economic matters. While once used to call one another, the mini-handheld computers we carry wherever we go have made it simple to download, subscribe […]

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Mobile Retail Sales On The Rise This Holiday Season

Holiday spending is on the rise. New consumer holiday shopping and spending predictions are out for 2016, and all forecasts show an increasing in spending across the board for both in-store and online sales. Retailers locally and nationwide will hire new seasonal employees in order to support the demands of higher sales while maintaining a consistent, […]

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Advertising for a Small Business: 6 Proven Strategies

Advertising is an essential strategy for the growth of any business. In fact, for the first time ever, digital advertising this year will equal TV ad sales, according to a recent report from MAGNA. In today’s crowded marketplace, companies must invest in the right resources, including people, technology and integrated marketing techniques, in order to thrive. […]

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Why Your Business Needs a Mobile Friendly Website

Take a walk down Main Street and you will see why you need a mobile friendly website. People spend more time than ever on their mobile devices and, increasingly, more time there than on their desktop computers. A recent study showed 64% of Americans own a smartphone, and 10% of them are smartphone-dependent, meaning that […]

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What is the Difference Between SEO and SEM?

Digital marketers use a lot of jargon and acronyms, which can be confusing to nonspecialists in business. Search engine optimization (SEO) and search engine marketing (SEM) are two distinct, important concepts in digital marketing, but the terms are often used interchangeably and incorrectly. It is important to understand the difference. SEO Search engine optimization is […]

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Top 10 Mobile Apps for Small Business Success

Technology is intertwined into almost everything we do, and such the opportunities to innovate and be successful in every industry are boundless. It’s imperative to keep up with the latest tech advancements in every business, or you could be left behind in this fast-paced world and risk your company’s growth. So, how do you keep up? Let’s start with the basics […]

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Will Small Businesses Notice the Twitter Algorithm Change?

Algorithms have officially transformed our social media experience. Facebook first proved algorithms that reorganize posts to prioritize accounts you engage with most often, improving user experience and sales opportunities. With Instagram’s introduction of an algorithm in March, it seemed inevitable that Twitter would follow suit. Jack Dorsey, CEO of Twitter, stated: “Twitter can help make […]

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