Do you consider yourself a numbers junkie? Does a deep-dive into a whole spreadsheets worth of statistics and percentages get your pulse racing?

If not, then you should be. The great thing about the age of big data is that any question you can possibly ask can be quantified, analyzed and answered using the mountains of numbers that exist for those willing to track them down.

And if you’re in digital marketing, you more than likely have a lot of questions. Questions like how many emails should I be sending out for a specific campaign? Why are my click-through rates falling? How can I boost my CRO?

All these answers and more can be found in the numbers. Get your calculators out, math nerds. We’re going deep into the numbers.

8,961: This Number Will Make You Change How You Write for Facebook Forever

OK, so maybe it won’t.  But there are three key words in that subhead: “Will make you.”

BuzzSumo recently aggregated more than 100 million headlines to determine what key phrases led to the highest number of Facebook interactions. “Will make you” led the pack, with an average of 8,951 engagements.

It was head and shoulders above the rest of the pack, with runner-up “this is why” logging an average of 4,099.

21-30: Happy Holidays!

Your holiday email campaign can be a huge boost to your business in Q4. Not only is this your chance to drive up business to close out the year, your emails are reaching a customer base who is primed for holiday spending. And furthermore, the general uptick in email marketing at that time of year means you can ramp your number of emails up a little bit without your customer feeling like you are flooding their inbox.

So where does the sweet spot lie?

Klaviyo analyzed a ton of ecommerce holiday email campaigns for Q4 of 2016, and found that across a range of business from fashion to food & beverage, sending between 21-30 emails had an enormous impact on revenue. Beauty and cosmetics companies who sent that man, as an example, saw 77 times more revenue than those that sent between 1-10. Shockingly, only 9 percent of companies they analyzed were sending between 21-30 emails during the course of the season.

65: Percentage of Customers You May Be Bothering

How crucial is it to stay on-point with your messaging? Now we can put a number to the obvious answer of “very much.” According to the Conversant 2017 Holiday Retail Outlook Report, 65 percent consumers are fed up with irrelevant brand communications.

So how do you keep those communications relevant? You personalize them. That same survey showed that personalized offers scored big, with 87 percent of millennials (defined here as ages 25-34) saying they’d be more likely to shop with a retailer who went to the effort of that personal touch. (By the way, if you’re going to court that crowd, hit them on mobile. That same survey showed 60 percent of younger consumers preferred it).

60: The Number That Proves You Should Be on Instagram

Even if your business doesn’t lend itself to the kind of idyllic, heavily-filtered, uplifting images that Instagram is known for, it’s still a good idea to be on there.

Why? Because 60 percent of Instagram users say that they learn about a product or service through Instagram, and 50 percent follow a business on Instagram. Take this as the anecdotal evidence it is, but this author has personally learned of several area businesses after they liked one of my photos on Instagram.

Think Instagram’s alone?

72: Proof that Twitter is The New Complaint Line

While Instagram has proven to be a great way to reach out to new customers and help tell your brand’s story, Twitter is still the reigning king when it comes to communicating with them.

Econsultancy recently published findings that showed 72 percent of consumers who complained  about a brand on Twitter expected a response within an hour (which is probably why 30 percent of top brands maintain a dedicated Twitter feed for customer service).

The upshot of all of this is the increased customer loyalty that follows a timely Twitter response: 34 percent of customers are likely to make another purchase, 43 percent are likely to recommend the brand to their family and friends, 38 percent are more receptive to the brand’s ads and 42 percent are more likely to recommend the brand through social media.

2.3: Why Image is Everything on Facebook

That same Buzzsumo report we linked to earlier found that a Facebook post’s engagement shot up by a factor of 2.3 when the post included an image vs. just a link.

When you can nearly double your engagement with a simple upload, it just makes sense to include a photo. Obviously the image needs to be relevant, but here you can get creative. That number cut across different image types, so whatever suits the post, whether it’s a photo or graph or even an annotated screenshot, is going to do wonders for your engagement.

A Caveat

Please know that data alone cannot tell you what you should do with your marketing. It can only show you what has worked in the past. Because of the ever-changing world of online marketing, it could even mean the opposite – what has worked in the past is often no longer the most effective method.

Instead, merely glean from this information some general lay of the land in terms of how you reach your customers. We’re simply telling you what conventions seem to be clicking. The real question you should ask is how you can now set yourself apart from convention.

We’re more than happy to help you answer that question. Just give us a call at 904.359.4318, or fill out our contact form.

Like what you read? Looking for additional tips and tricks to help your small or medium-sized business succeed? Check out more of our blog posts here.

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