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Looking for real advice to grow your business? You’ve come to the right place.
From hard-hitting facts to interesting antidotes, the Times-Union Media Insights blog tells you the best ways to market your small to medium-size business. Learn tips to make your social media soar, amp up your online presence, or motivate your team to take it to the next level.

Are You Ignoring YouTube?

If you’re in the business of marketing your small business online, odds are good you have your social media channels pretty well figured out. You have your Facebook, your Instagram, maybe your Snapchat if you’re looking to market to the younger crowd, and that’s it....

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Employee Spotlight: Meet Savannah

At Times-Union Media, we work to create strong partnerships with our local customers, understanding their specific goals and creating custom solutions that add value to their business. Our mission is to make a meaningful difference in the lives of our readers and...

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3 Ways To Power Up Your Instagram

With the dawn of a new year, we can’t help but get a little nostalgic for times past. Remember when it was just enough to simply HTML up a few graphics along with your phone number and call it a digital marketing day? Or – and prepare to feel old – when you just had...

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Google Local: How to Break the Top Three

Ah, Google, the mighty double-edged sword of SEO that causes small businesses to both bless and curse its name. Which side of that you’re on depends entirely on whether your business has cracked the mighty “Top Three” of Google’s search results. For those who don’t...

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The Role of Content Marketing

When it comes to to marketing, content is king! The Content Marketing Institute defines as "a marketing technique of creating and distributing valuable, relevant ad consistent content to attract and acquire a clearly defined audience - with the objective of driving...

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Employee Spotlight: Meet Joe DeSalvo

At Times-Union Media, we work to create strong partnerships with our local customers, understanding their specific goals and creating custom solutions that add value to their business. Our mission is to make a meaningful difference in the lives of our readers and...

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LinkedIn: Is It Worth It?

The magnificent thing about marketing on social media is that you can take a relatively small investment of time and turn it into something great: increased sales, better brand recognition, and engagement with your customers. Or at least that was the theory at one...

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Employee Spotlight: Meet Nicole

At Times-Union Media, we work to create strong partnerships with our local customers, understanding their specific goals and creating custom solutions that add value to their business. Our mission is to make a meaningful difference in the lives of our readers and...

read more