Are you ready to take your small business to the next level? In honor of National Small Business Week, Times-Union Media is partnering with Google to host a free workshop to help you understand and grow your business with Google Analytics.

On Wednesday, May 3, join us at 1 Riverside Ave. at 10 a.m. for our Set Goals with Google Analytics workshop.

If you’re not familiar with the free plug-in, it is available for businesses to download and add to their websites. It can track users — how they come to your website, their locations and other insightful information — to help owners better understand their customers and cater to their needs.

Learn from an expert

Marc Jenkins, Times-Union Media digital media sales director

Marc Jenkins, Times-Union Media digital media sales director

Hosted by Times-Union Media’s digital media sales director, Marc Jenkins, the workshop will teach small business owners how to harness the power of Google Analytics to make real, meaningful changes in their businesses.

“What we’re trying to do with this session is to give our guests a taste of what’s in Google Analytics, how to get in and get out quickly with some things that help them better their business,” Jenkins said.

The workshop will cover the technical aspects of Google Analytics, and concentrate on how to use the tool to effectively measure the performance of a website in engaging and converting visitors.

Jenkins, who has worked in digital for 16 years, will share his real experiences helping local, small businesses use analytics to make powerful changes.

“Google Analytics is very technical in nature, and what we’re about is trying to bring clarity where there is confusion,” Jenkins said. “We will spend time covering the technical information about Google Analytics, like what should be tracked and how to create goals, but we will also discuss how to connect the measures to the objectives of a local business, trying to grow market share.”

Don’t miss out

The workshop is free and open to all local businesses that want to learn how to improve their websites and, ultimately, their overall business.

RELATED: 4 Trends Your Business Needs to Know About in 2017

“We’re so excited about National Small Business Week,” Jenkins said. “We had a great seminar recently with The Art of Social Media: How to Grow Your Small Business, and we plan to have another successful event on May 3.”

Workshop: Set Goals with Google Analytics

  • When: Wednesday, May 3, 2017 at 10 to 11 a.m. EDT
  • Where: Times-Union Media, 1 Riverside Ave., Jacksonville FL 32202
  • Price: Free
  • We’d love to know you’re coming: Register now!

Like what you read? Looking for additional tips and tricks to help your small or medium-sized business succeed? Check out more of our blog posts here.

Pin It on Pinterest

Share This