by Barry Kaufman | Apr 30, 2018 | Digital, Marketing, Social Media
In the online realm of social media marketing, video is quickly becoming the currency of the kingdom. Not only has Facebook made subtle changes to its algorithm to boost placement of video, Instagram and Snapchat have begun moving beyond static images to videos. In...
by Julie Mays | Apr 25, 2018 | Advertising, Digital, Marketing, Social Media
Partners Connect live stream Are you ready to take your small business to the next level with digital marketing? In honor of National Small Business Week, Times-Union Media is partnering with 121 Financial Credit Union to host a free Google workshop to help you...
by Barry Kaufman | Jan 24, 2018 | Digital, Marketing, Social Media
One of the great things about marketing your business through social media is the instant interaction you can achieve with both existing and potential customers. One of the irritating things about marketing your business through social media is the way even slight...
by Barry Kaufman | Jan 11, 2018 | Marketing, Social Media
With the dawn of a new year, we can’t help but get a little nostalgic for times past. Remember when it was just enough to simply HTML up a few graphics along with your phone number and call it a digital marketing day? Or – and prepare to feel old – when you just had...
by Barry Kaufman | Nov 27, 2017 | Digital, Marketing, Social Media
The magnificent thing about marketing on social media is that you can take a relatively small investment of time and turn it into something great: increased sales, better brand recognition, and engagement with your customers. Or at least that was the theory at one...
by Barry Kaufman | Nov 2, 2017 | Marketing, Social Media
It’s been called the single biggest challenge facing social media managers, and it’s especially true for small businesses looking to make an investment in their online marketing. How exactly do you measure return on investment on social media? After all, whether...
