Digital Marketing: 3 Things to Stop Saying

Digital Marketing: 3 Things to Stop Saying

Language can be a tricky thing. Communication is a two-way street, and what may have been intended one way can be interpreted in ways you never saw coming, especially when it comes to digital marketing. And no, we’re not talking about Coca Cola’s notorious snafu when...
Are You Ignoring YouTube?

Are You Ignoring YouTube?

If you’re in the business of marketing your small business online, odds are good you have your social media channels pretty well figured out. You have your Facebook, your Instagram, maybe your Snapchat if you’re looking to market to the younger crowd, and that’s it....
The Role of Content Marketing

The Role of Content Marketing

When it comes to to marketing, content is king! The Content Marketing Institute defines as “a marketing technique of creating and distributing valuable, relevant ad consistent content to attract and acquire a clearly defined audience – with the objective...
LinkedIn: Is It Worth It?

LinkedIn: Is It Worth It?

The magnificent thing about marketing on social media is that you can take a relatively small investment of time and turn it into something great: increased sales, better brand recognition, and engagement with your customers. Or at least that was the theory at one...