BLOG

Looking for real advice to grow your business? You’ve come to the right place.
From hard-hitting facts to interesting antidotes, the Times-Union Media Insights blog tells you the best ways to market your small to medium-size business. Learn tips to make your social media soar, amp up your online presence, or motivate your team to take it to the next level.

How To Create Online Influencers

It’s one thing to have followers. But the real challenge lies in making them work for you. So why do we do all of this online social media marketing anyway? Is it because we love listening to podcast after podcast about the value of hashtags? Is it because we love...

read more

How to Hit Your Target Audience

Target your audience. It’s one of the most effective ways to market your company, but sometimes that bull’s-eye can feel a million miles away. One mistake advertisers make is trying to appeal to everyone. Even if you have a product or service that is universal, it’s...

read more

12 Podcasts You Should Be Listening To

Podcasts are growing in popularity. Whether commuting to work or jet-setting to foreign lands, we can all gain access to insightful information via podcasts to stay up-to-date on current business trends and economic matters. While once used to call one another, the...

read more