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Looking for real advice to grow your business? You’ve come to the right place.
From hard-hitting facts to interesting antidotes, the Times-Union Media Insights blog tells you the best ways to market your small to medium-size business. Learn tips to make your social media soar, amp up your online presence, or motivate your team to take it to the next level.

Avoid Reputation Nightmares

Have you ever wondered if reputation management is worthwhile? Well, welcome to April 2017. This month is shaping up to be a cautionary tale about why perception is power when it comes to the world of marketing. First up in this month's PR nightmares is Pepsi Co....

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4 Essential Small Business Apps

There are, to put it mildly, a ton of apps out there for today’s small business. From apps that keep you in touch, help you track your money and keep you organized to those that keep you buzzing along, it’s becoming entirely possible to run your entire enterprise from...

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How To Create Online Influencers

It’s one thing to have followers. But the real challenge lies in making them work for you. So why do we do all of this online social media marketing anyway? Is it because we love listening to podcast after podcast about the value of hashtags? Is it because we love...

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How to Hit Your Target Audience

Target your audience. It’s one of the most effective ways to market your company, but sometimes that bull’s-eye can feel a million miles away. One mistake advertisers make is trying to appeal to everyone. Even if you have a product or service that is universal, it’s...

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