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Looking for real advice to grow your business? You’ve come to the right place.
From hard-hitting facts to interesting antidotes, the Times-Union Media Insights blog tells you the best ways to market your small to medium-size business. Learn tips to make your social media soar, amp up your online presence, or motivate your team to take it to the next level.

The Role of Content Marketing

When it comes to to marketing, content is king! The Content Marketing Institute defines as "a marketing technique of creating and distributing valuable, relevant ad consistent content to attract and acquire a clearly defined audience - with the objective of driving...

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Employee Spotlight: Meet Joe DeSalvo

At Times-Union Media, we work to create strong partnerships with our local customers, understanding their specific goals and creating custom solutions that add value to their business. Our mission is to make a meaningful difference in the lives of our readers and...

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LinkedIn: Is It Worth It?

The magnificent thing about marketing on social media is that you can take a relatively small investment of time and turn it into something great: increased sales, better brand recognition, and engagement with your customers. Or at least that was the theory at one...

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Employee Spotlight: Meet Nicole

At Times-Union Media, we work to create strong partnerships with our local customers, understanding their specific goals and creating custom solutions that add value to their business. Our mission is to make a meaningful difference in the lives of our readers and...

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Email Marketing 101

At its core, email marketing encompasses any email sent from a business to a customer, though it typically refers to targeted campaigns with the ultimate goal of growing business and gaining consumer loyalty. Email marketing can help your business do the following:...

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Measuring ROI on Social Media

It’s been called the single biggest challenge facing social media managers, and it’s especially true for small businesses looking to make an investment in their online marketing. How exactly do you measure return on investment on social media? After all, whether...

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Employee Spotlight: Meet Cathy

At Times-Union Media, we work to create strong partnerships with our local customers, understanding their specific goals and creating custom solutions that add value to their business. Our mission is to make a meaningful difference in the lives of our readers and...

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